| In Corporate
Communications, a corporate identity is the
"persona" of a corporation which is designed to
accord with and facilitate the attainment of business objectives.
It is usually visibly manifested by way of branding and the
use of trademarks.
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| Tags: Corporate
identity Design | Branding | Portfolio |
Corporate identity
Corporate identity comes into being when there is a common
ownership of an organizational philosophy that is manifest
in a distinct corporate culture — the corporate personality.
At its most profound, the public feel that they have ownership
of the philosophy. Often referred to as organizational identity,
corporate identity helps organizations to answer questions
like “who are we?” and “where are we going?” Corporate identity
also allows consumers to denote their sense of belonging with
particular human aggregates or groups.
In general, this amounts to a corporate title, logo
(logotype and/or logogram), and supporting devices commonly
assembled within a set of guidelines. These guidelines govern
how the identity is applied and confirm approved colour palettes,
typefaces, page layouts and other such methods of maintaining
visual continuity and brand recognition across
all physical manifestations of the brand. These guidelines
are usually formulated into a package of tools called corporate
identity manuals.
The text from Wikipedia®, http://en.wikipedia.org/wiki/Corporate_identity
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