| A logo
is a graphic mark or emblem commonly used by commercial enterprises,
organizations and even individuals to aid and promote instant
public recognition. Logos are either purely graphic
(symbols/icons) or are composed of the name of the organization
(a logotype or wordmark).
In the days of hot metal typesetting, a logotype was a uniquely
set and arranged typeface or colophon. At the level of mass
communication and in common usage a company's logo is today
often synonymous with its trademark or brand.
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| Tags: Logo
Design | Trademark Design | Brand Design | Portfolio |
Logo Design
Logo design is an important area of graphic design,
and one of the most difficult to perfect. The logo (ideogram),
is the image embodying an organization. Because logos are
meant to represent companies' brands or corporate
identities and foster their immediate customer recognition,
it is counterproductive to frequently redesign logos.
Logo Design Process
Designing a good logo is not a simple task
and requires a lot of involvement from the marketing team
and the design agency (if outsourced). It
requires clear idea about the concept and values of the brand
as well as understanding of the consumer or target group as
marketers call. Broad step in logo design
process would be formulating concept, doing initial sketch,
finalizing the logo concept, deciding the theme colors and
format.
Psyche of Symbols
The effective design and use of a
logo employs the understanding of human behavior.
Whether cultural, or internal, people recognize and react
to color, shapes, lines, fonts and other symbolic forms with
emotions tied to their experiences.
Colors have a broad range of meaning according to different
nations and cultures. A color could mean one thing in a particular
setting, and something completely different in another.
Peoples minds have been trained to recognize the motion of
a line. Horizontal lines often communicate a leveled security.
Vertical lines convey dignity, and diagonal lines are full
of energy, suggesting either rising or falling, or movement
in one direction or another.
The text from Wikipedia®, http://en.wikipedia.org/wiki/Logo
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